There are a lot of commercials, ads and tag lines out there. It’s actually a bit overwhelming. Our brains are literally full of information! In fact, there is so much data in our minds that we usually can’t process it all. Sadly, much of the well-intentioned marketing ends up as white noise. Zzzzzz. Bzzzzzz. Zzzzzzzzz.

So what makes a campaign stand out? Let’s go over some examples of ones that have cut through the noise…